We believe in fresh faces. We believe in preserving the natural beauty you were born with. We believe in following a simple daily ritual to ensure our skin’s health and beauty. We believe one product should be able to take care of your skin and protect it from the sun. We believe an application a day keeps the surgeon away. We believe it’s our right to enjoy our sun and we should never have to hide from it. We believe in being good to the earth, ourselves, and others. We believe in organic. We believe in letting the sun shine in.